Over the last couple of days I have been in Sydney at the iCALM Conference and I won an award for being the 'iCALM Influencer'. This award is for the person who is flying the iCALM flag or the most prolific promoter of iCALM for the year. iCALM is the Institute of Concierge and Lifestyle Managers. It is our industry body that covers Australia and New Zealand. If you want to know more about iCALM and what it does, you can read more here.
If you, like me, are someone putting every spare minute into your business to make it grow, you might ask yourself why would I put so much effort into something outside of it. I wanted to share my reasons for being an iCALM member and State Representative for Western Australia.
The biggest reason is credibility. In an unregulated industry I feel it is very important to be affiliated with a governing body. It shows prospective clients that we have met certain criteria and have a certain level of experience to assist them in selecting a concierge that is right for them.
Being a member of iCALM is a way of receiving support and advice from other concierges. We have a very supportive and non competitive vibe in the group and this meshes well with my own view on business. Not only is it a way to receive support but it is also a way to give support to others. When we have experienced something, we can share it, so that others can make more informed decisions about their own situations/choices.
It is an easy place to get all the up to date information about what is happening in the industry from around the world. At the conference this week, one of the guest speakers was from a international concierge company! It was an amazing opportunity to meet her.
There is the opportunity to refer business and create alliances with other members of the association and be sure the client would be treated as you would have treated them.
Increasing public awareness of our industry is one of the keys to growing not only our own business but everyone's.
It is important to me to give my time to support others and our industry, as I know that in the long run, it will assist me too.
Thanks for the award everyone!